A clear NO from our SIDE!
One thing is certain: the event industry is currently in a state of total upheaval due to corona. Like many other event organizers, agencies and companies, we are also facing new challenges:
live events are hardly possible in their usual form. Online events have become the standard.
Everything online only, or what?
Not only despite everything, but ESPECIALLY NOW, we are convinced that real events and brand stagings – of course in compliance with all applicable precautionary measures – are of irreplaceable benefit to brands. Digital events cannot offer the following in combination under any circumstances:
Social benefit: People are social beings and want to come into contact with other people. In a protected environment, with minimum distancing, MNS, disinfection, etc., meeting others must also be possible in the future.
Emotional benefits: Live events generate REAL EMOTIONS that have a lasting effect. Especially in times when not many events are possible.
Cognitive benefit: People still have the need to get to know new things by “grasping” them. Brands that can be experienced directly by customers in times of crisis have a sustainable competitive advantage.
The live event 2.0
Online or digital events CANNOT REPLACE real events, because only reality offers multidimensional spaces for use. That is why we are already setting sail for “Live Events NEW”, because brands must remain tangible:
- Stations – whether for a brand presentation in retail or a roadshow – are designed by us in such a way that they manage as well as possible without support as a stand-alone presentation. This also reduces personnel costs for the brand.
- Nevertheless, interactivity is not neglected in the design of the actual presentation. “HANDS-ON” is the active motto here.
- The content of the stations is designed in such a way that it spreads as a self-runner in social media and thus leads to additional contacts. There is no way around the keyword “Instagrammable”.
- All safety and precautionary measures must be observed without exception during the live presentation (MNS, disinfectant dispenser, etc.).
A plea for the live event and our suggestions for your brand
- With a promotion tailored to your brand, e.g. roadshows, exhibitions or individual stations, customers are transported into the world of your brand. Active stand-alone stations serve as a perfect corona-compliant presentation. The exhibits or stations displayed there can still be touched, touched and grasped.
- All stations work perfectly on their own and are self-explanatory.
- Create stunning or fun photo points that encourage visitors to share your photos on social media channels.
- The stations do not just remain at the location for a single, selective event (e.g. weekend), but impress visitors over a longer period, at least 2 weeks. This means that not only is your brand presented, but your presentation also becomes an attractive frequency generator thanks to the appropriate preparation.
- On specific event days, supervised highlights such as walkers, workshops, photo shoots, etc. can complement your brand presentation. can complement your brand presentation.
- Local retail support through e.g. discounts or vouchers at the local retailer or connection to online retail through QR codes/voucher codes.
What advantages does this bring for you as a brand?
Our concepts for roadshows, stations and promotions promise offline AND online success:
- The photos taken on site by customers are 100% Instagrammable and can be used as user-generated content. These additionally generated online contacts result in an extremely low contact price for your brand!
- The stations are perfect for social media campaigns with competitions.
- An in-store brand presentation offers perfect support for your local sales partner.
Use the time now to become and remain positively anchored in the minds of your customers, even in difficult situations. The competitive advantage that this will generate will set you apart from other brands that do not have the same courage as you and simply “sit out” the situation.
Let’s be bold, determined and proactive together – and redesign the live event 2.0 together.
We definitely want to keep playing with you, because we don't run out of steam even in difficult times!
