The chill-out area for HIM
What real men really want
While SHE indulges in her shopping pleasures, HE spends his time in his own men’s zones, which are specially geared to HIS interests and needs.
The experience stations were realized in cooperation with our partners from the branded goods industry and toured Austrian shopping centers.
The event package for men
Tour concept
In the Helden-Werkstatt, the focus is on men and they will find everything that makes their hearts beat faster and inspires them. Whether action, challenge or relaxation – in the Heroes’ Workshop, men can take a short break from everyday life and deal with “real men’s things”.
A shopping day together should be a positive experience for both partners. While the partner has enough time to shop in peace, the man is kept busy in a creative/active way in the meantime and also contributes to the sales success: he has the opportunity to earn discounts for his partner’s purchases in the hero workshop.
A total of 10 tour stops
20 event days per year
- Target group: Men between 20 and 65
- Period: June to fall
- in Austrian shopping centers and city centers, shopping streets
- over an area of at least 100 m²
- WIN – WIN – WIN for brand owners, shopping centers, customers
The perfect platform for men and their partners
Advantages at a glance
- More than 10,000 qualified event contacts
- At least 20 event days from June to November
- LPN value: approx. 4 million readers
- Media value: EUR 10,000
- Financial synergies for event organizers and brand partners
- Individual brand presentations and the corresponding backdrops result in a coherent overall concept
- Marketing and media package included: press, media partnerships, social media and web
- Particularly suitable for shopping cities and shopping centers
Presentation examples by industry
In good contact with the man
- Car/motorcycle:
Test drives with car/motorcycle; raffle of the exhibited vehicle by means of a competition and competition insurance - Clothing:
Style check for men with an additional chance to win a game of skill - Cosmetics:
Funny photomontages using Bluebox photography - Tools:
Various tools are tested on site using our own workpieces as giveaways. - Banks/Insurances:
Visitors can put their skills and abilities to the test in direct competition on the car racing track - Food/beverage:
Drinks, food or snacks are tasted on site – a small competition based on the contents of the product gives the station a playful touch. (e.g. crown cap target flicking for beer producers).
Our know-how for special tour concepts
We are happy to go on tour with you again and realize individual event concepts!