Barbie meets Hot Wheels!
The special task for the roadshow with Mattel was to bring the two brands Barbie and HotWheels under one roof but still remain bookable as individual stations. Over the course of our long-standing partnership, various playful implementations were created for the Barbie doll brand and the classic small cars of the Hot Wheels brand.
For the Barbie brand, the kids became astronauts, chefs, models or firefighters and police officers on the catwalk, for example, or had their photos taken in the giant Barbie photo booth. Of course, there was also a design studio.
The Hot Wheels brand naturally focuses on action. Wild car tracks are built with all kinds of the latest track parts and played with the coolest cars. Garnished with cool decorations, there are no limits to the fun.
Fun for everyone at the P.O.S.
Everything that makes children's eyes light up!
Services
Initial situation
As the world’s leading toy company and owner of one of the largest portfolios of children’s & family entertainment brands in the world, Mattel’s goal is to create innovative products and experiences that inspire, entertain and encourage children through play.
We have set ourselves the same goal for the brand presentations of this brand. Children should be able to touch, play with and experience everything up close at the stations.
Measures
- Brainstorming and concept development
- Annual event tour: safety is fun
- Locations: Shopping centers, city centers
- Additional participation in well-frequented events for the target group of families with children that are suitable for conveying the brand message
- The attractiveness of the programme makes it possible to sell the event days to organizers in order to achieve budget optimization for all partners involved.
Reach
- 10-15 event days per year
- 70,000 visitors
- Event area: approx. 100 m² brand presentation
- Supervision of the stations by 2-4 experience managers
Customized presentations for your roadshow
We also awaken the joy of your brand in your product presentation: highly emotional, playful and with great attention to detail!